We were curious to see how a team of fresh minds would approach one of our strategic objectives – whether they might bring new perspectives or ideas that had not yet been considered. The collaboration with the student team from across Germany worked remarkably well. We were positively surprised by their structured, research-driven approach and strong teamwork – especially considering they came from different universities and backgrounds, and collaborated remotely. This made their drive and motivation stand out even more.
In a short time, they delivered valuable input and built a solid foundation that helped us move efficiently through the discovery, research, and concept phases. Their results brought a fresh perspective that will be highly valuable as we integrate it with the more specific mechanisms of our industry.